Everyone in the USA knows Meow Mix’s famous advertising jingle. (and now it’ll be in your head all day) 
But when the brand asked us how we would draw consumers attention to their less iconic wet cat food we knew we would need more than just a catchy song. We’d need real star power.

Enter Tabby 5: a cat boy band homage to 90s boy bands who just couldn’t help but get rained on in their music videos. Their lead single “Wet Your Whisker’s” ran across TV, Social and OTT and features *NYSNC member JC Chasez, who stuck around to chat about his experience working with such talented kittens.

This MeowMix campaign was recognised at The CLIO Awards.