In 2021, only 2% of VC funding was invested in female-founded businesses in the US. Isn’t that wild? The bias women face in many facets of life are hidden to the naked eye - but very real.

Launching on International Women’s Day, 2022, we used a stylized metaphor - a dance, the wrong way up an elevator – to illustrate the the power in women's ability to overcome pretty much anything.

To realize our vision, we brought together an all female crew, working with Director Nicolina Knapp, Choreographer Coral Dolphin, and DP, Sophia Olsson, alongside an almost entirely female agency team.